October Look-Smart Tip

So…how badly do you want to be the best marketer you can be? Well, then I have a tough question for you (this one might sting a little).

Why would I NOT want to do business with your company? Gulp. While it’s true that a lot can be learned from digging into the benefits and reasons why your customers love you, there is almost more to learn (and use in your marketing messaging) for why people wouldn’t want to do business with you.

It’s called objection messaging, and with it, you can address every reason someone might have for not choosing you and turn it into a strong message to accomplish the opposite. Acknowledging a person’s fears, aversions and issues with your brand or product, and creating compelling marketing messages that overcome them, are surefire ways to differentiate yourself from your competitors and connect with your customers in a powerful way.

Look-Smart Tip: Take a good, hard look at your brand or product’s weaknesses and reasons why people might not choose to do business with you. Then, poke holes in their argument with strong, positive marketing messages of acknowledgment and vuala! Your customers won’t be able to find a good reason why not to do business with you.