July Look-Smart-In-Creative-Meetings Marketing Tip
July 8, 2008
I have a tough question for you. What really distinguishes you from your competitors? Amazingly, a lot of businesses don’t have an answer beyond the generic “we-have-excellent-customer-service-and-a-superior-product” statement. This is one of the hardest things to get out of people when I talk to them about their companies, but the most important thing when it comes to writing marketing messages.
Like finding that one number in a Sudoku puzzle that blasts it wide open, finding the answer to this question will shed new light your marketing direction. Knowing the one thing that separates you from the rest will help target your message, streamline your focus and boost your credibility in the mind of your customers.
Look-smart tip: In your next marketing meeting, suggest that you get a group together and brainstorm this question. Make it a casual day, order in food and get comfortable, because you’re not done until you get down to the one thing your company does better than anyone. Then it’s easy! Get your message out and watch your business grow.
